They’re decades apart in age, but when it comes to consumer attitudes, Boomers have a lot in common with Millennials, said analysts speaking at the International Home + Housewares Show at Chicago’s McCormick Place, Monday. “We call them Zoomer Boomers. Like Millennials, they follow their passions and live in the moment,” said Robin Albing, principal at the AIMsights Group, an international marketing consulting firm specializing in purchasing behaviors of Baby Boomers ...

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