Numerator continues to track purchase data and survey verified buyers to understand shifts in consumer behavior. The Shopping Behavior Index tracks buying across a dozen key retail channels to provide a comprehensive view of omnichannel consumer behavior. Here’s what was learned from the latest update:
- Overall sales were flat in the first week of August, though sales remained up in select channels, particularly dollar stores (+16% vs YA), restaurants (+13%), and club (+4%)
- Gas and convenience stores saw the largest sales declines (-19%)
- Consumers are making 17% more trips to dollar stores this year than last
- Nearly all channels are seeing higher spend per unit, except for online (-15%), where shoppers are increasing volume sales on lower-priced goods
- Sales of CPG products remain slightly above year-ago levels (+4%), though the baby sector was the only one to see declining sales in recent weeks compared to last year (-8%)
- Sales are down across all general merchandise categories (-14%), especially electronics (-18%) and toys (-20%)
- General merchandise products also saw declines in spend per unit (-8%), units (-7%), and trips (-5%)
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