Retailers are building social media traffic by running weekly digital coupons that can be downloaded and/or used for one day only. Kroger, for instance, has launched the “Free Friday Download,” a digital coupon that can be downloaded each Friday for just 24 hours. Available for download at and on Twitter (#FreeFridayDownload), the coupon can be automatically loaded to the shopper’s loyalty card. Shoppers have two weeks to redeem the coupon ...

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