NEW YORK — Just 26% of the population accounts for more than 61% of spending on health and wellness products, according to a study by AlixPartners here. Such “superusers” spend four times per month more than the average consumer on health and wellness products but can be challenging to target as their willingness to pay more for product attributes tends to vary widely and they often shop in unexpected channels, Alix said. The study found that superusers allocate more than ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.