BARRINGTON, Ill. — More than 80% of shoppers still find printed supermarket circulars helpful, but their acceptance of online circulars and electronic messages is not far behind. While this indicates that retailers still need to communicate in both media, the growth of shoppers interacting electronically is an opportunity for retailers to better address their shoppers’ needs — and to address their own costs of publishing and distributing printed circulars. These are ...
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