Contributing to Mi Pueblo’s successful milk sales is the fact that many of Mi Pueblo’s customers participate in the USDA’s Special Supplemental Nutrition Program for Women, Infants and Children, according to Patiño. Milk is an eligible category for beneficiaries to purchase through the WIC program. Patiño said Mi Pueblo’s premium milk brand saw sales gains, but its private-label milk saw gains of 30% versus last year, with inflation probably ...

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