Contributing to Mi Pueblo’s successful milk sales is the fact that many of Mi Pueblo’s customers participate in the USDA’s Special Supplemental Nutrition Program for Women, Infants and Children, according to Patiño. Milk is an eligible category for beneficiaries to purchase through the WIC program. Patiño said Mi Pueblo’s premium milk brand saw sales gains, but its private-label milk saw gains of 30% versus last year, with inflation probably ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.