What is in this article?:
- Frozen Greek Yogurt Packs a Protein-Rich Punch
- A Young Category's Growth
- Sidebar: It's All Greek to Me
Capitalizing on the popularity of its dairy counterpart, Greek yogurt is now taking on the frozens department in pints, cups and bars
Photo by Thinkstock
Sidebar: It's All Greek to Me
Consumers are giving frozen Greek yogurt mixed reviews.
When corporate dietitian Leah McGrath posed a question about frozen Greek yogurt on Ingles Markets’ Facebook page, two shoppers responded with negative comments.
“It was OK, but I don’t think I’ll be buying more of it,” one shopper said.
Another shopper was more critical. “I didn’t even finish it, threw it away and won’t buy again,” the shopper said. It is “just not my cup of tea or bowl of ice cream!”
Few areas of the supermarket are as difficult for new products to break in as the frozen food aisle. Based in Asheville, N.C., Ingles stores offer shoppers a sizeable selection of frozen goodies. The array of ice creams, popsicles, sherbets, gelatos, soy- based products, vegan items and other novelties make it hard for new items to stand out, McGrath said.
Infographic: Organic Milk Gains Share
Frozen Greek yogurt “hasn’t caught on at least in our area, not yet,” McGrath said. “You have a lot of loyal ice cream fans down here.
“In the Southeast, I think we were later adopters of the [fresh] Greek yogurt wave,” she said. “Now we sell lots of Greek yogurt and have private-label Greek yogurt. I don’t know if people are willing to make that leap into the frozen category.”
Still, the frozen treats have attracted a following in some areas. Beth Drewniak of Hanson, Mass., got hooked accidentally, after enjoying a Yasso frozen Greek yogurt bar at an event for runners. She eats the bars for breakfast and for snacking. Her golden retriever also enjoys them. Drewniak likes to add a dash of hot fudge sauce to the raspberry bars, her favorite flavor.
“It’s delicious and nutritious,” Drewniak, 60, told SN. “When you eat them, you feel satisfied.”
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