As consumers look to add more protein to their diets, many are turning to protein-fortified milk products for their convenience and familiarity. For instance, Safeway offers a private label milk called Lucerne Plus Protein that the retailer claims contains 30% more protein and 30% less sugar than skim milk. “Protein from multiple sources and formats has become increasingly important as consumers’ lives have become more demanding and on-the-go,” said Tamara Barnett, senior ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.