THE EGG ISN'T INCREDIBLE just because it's edible. There are a lot of dollars packed into that small shell. “The nice thing about eggs is you can carry very few SKUs and still generate a lot of sales,” said Dale Instefjord, general manager of Blue Goose Supermarket in St. Charles, Ill. “It's a pretty good sale, per linear foot, for that part of the case.” Instefjord's sentiments are echoed by many retailers: Any way they're rolled, eggs are ...

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