A survey of 1,500 American shoppers across all age groups, conducted for SN by Allrecipes.com, shows that Millennials are using their smartphones for recipe searches far more than older generations — even going so far as to rely on their mobile devices to look up last-minute dinner ideas while shopping in the supermarket. They also exhibit other key differences than older generations, such as preferring recipes that incorporate ingredients on hand.
Read the full report: Shoppers well connected to their recipes
Source: Allrecipes.com Recipe Search survey
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