July 15, 2013: Shoppers Seek Healthy Beverages

Shoppers would be willing to spend up to 31% more for healthy versions of carbonated beverages, according to a survey of 1,985 consumers conducted in May by Phil Lempert, chief executive officer of SupermarketGuru.com and SN contributing editor. That could represent an opportunity to increase sales and margins in the category through reformulation, he explained.

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.
Penton Media Food Group and Related Sites

Sponsored Introduction Continue on to (or wait seconds) ×