July 15, 2013: Shoppers Seek Healthy Beverages

Shoppers would be willing to spend up to 31% more for healthy versions of carbonated beverages, according to a survey of 1,985 consumers conducted in May by Phil Lempert, chief executive officer of SupermarketGuru.com and SN contributing editor. That could represent an opportunity to increase sales and margins in the category through reformulation, he explained.

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