July 2, 2012: Hy-Vee Tops Consumer Poll

A national survey of more than 2,000 grocery shoppers showed Hy-Vee of West Des Moines, Iowa, to be the overall favorite. WD Partners asked survey respondents to rank the in-store experience, product offering, service and other attributes at the one or two stores where they most frequently shopped. The survey — called the 2012 Supermarket Showdown — was limited to customers of 12 large chains: Food Lion, Giant Eagle, Giant Food, H-E-B, Hy-Vee, Kroger, Meijer, Publix, Safeway, Stop & Shop, Wegmans and Whole Foods. Hy-Vee came out on top in both the in-store experience and customer service, while Whole Foods topped the list for community service and product offering, and tied for first with Publix on store navigation. A second aspect of the survey sought to assess shoppers’ use of digital technology in the store, and ranked each banner according to their “digital opportunity” — reflecting the relative desire by their shoppers for digital solutions.

Sponsored by: Tyson Deli

SN’s Spotlight on Deli/Fresh Meals series profiles large chains and independent retailers who show innovation in their deli and fresh meals departments. Click Here

Twitter Facebook Youtube Iphone APP RSS Feeds Google Plus
Penton Media Food Group and Related Sites

Sponsored Introduction Continue on to (or wait seconds) ×