June 24, 2013: Digital Tools Support Shopping Plans

Shoppers are increasingly using digital tools to research their grocery purchases before and during their trips to a store, according to a new survey of 570 consumers from KSC Kreate, Hollywood, Fla. Before going to the store, 36% of consumers research grocery purchases online, most often to find coupons, competitor pricing and recipe ideas. One in three grocery shoppers use a mobile device in-store to look up recipe ideas, coupons and other info.

Twitter Facebook Youtube Iphone APP RSS Feeds Google Plus
Penton Media Food Group and Related Sites

Sponsored Introduction Continue on to (or wait seconds) ×