March 12, 2012: Smartphone Uses at Retail

More than a third (36%) of smartphone-carrying shoppers said they have used their smartphones to scan a product’s bar code to get additional information while shopping, such as pricing, product reviews and nutritional information, according to a survey of 1,027 shoppers with smartphones conducted last month.

Penton Media Food Group and Related Sites

Sponsored Introduction Continue on to (or wait seconds) ×