Nov. 26, 2012: Surveys Point to Increased Holiday Spending

Projections for holiday spending are all over the map this year, with some projecting gains over year-ago results because of the slowly improving economy, while other predict consumers might be more cautious this year because of looming uncertainty over the so-called “fiscal cliff” and the potential for tax increases. About half — 49% — of consumers said they feel the economy is “weak, but slowly recovering from a recession,” according to Deloitte’s 2012 Annual Holiday Survey. That’s up from 32% who expressed that opinion a year ago. Similarly, only 37% agreed that “there’s been no recovery,” vs. 50% who expressed that opinion last year. According to the International Council of Shopping Centers Goldman Sachs 2012 Holiday Spending Intentions Survey, 64.8% of shoppers will spend at least as much this year as they did last year, with 24.2% of all shoppers saying they plan to spend “more” or “substantially more.”

Advertisement

Twitter Facebook Youtube Iphone APP RSS Feeds Google Plus
Penton Media Food Group and Related Sites

Sponsored Introduction Continue on to (or wait seconds) ×