Latino consumers in the U.S. are emotionally driven in their quest for fresh products that allow them to replicate dishes from home, show the findings of The MultiCultural Latino study from The Hartman Group and MSLGROUP. Researchers conducted in-home interviews, shop-and-talk interviews and hosted social network parties. An online survey was also conducted in English and Spanish among 1,283 Latino respondents from over 20 countries of origin.
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