Focus on Promotions
In approaching the pilot with Food Lion, PepsiCo was also interested in letting POS data drive replenishment in some cases, said PepsiCo’s Lyktey. “We want to take VMI to the next level,” he said. “We see a lot of benefits to having visibility to store POS and inventory. In particular the company wanted to focus on how this would improve promotions. Overall, “we want to replenish off POS data or warehouse withdrawals, whichever is more accurate,” he ...
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