Shoppers showed a preference for fresh foods over the latest 52-week period. Standout fresh categories this year included fruits, deli, seafood and vegetables. “It has been another strong year for fresh. Even despite price increases, shoppers continue to put more fresh foods in their baskets,” said Kelli Beckel, senior marketing manager at Nielsen. 15 KEY FRESH MARKET CATEGORIES Supermarket dollar sales and percent change for the 52 weeks ending June 16, 2013, by ...

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