Sendik’s Food Markets has launched a partnership with the University of Wisconsin-Milwaukee that will provide nutritional information for the retailer’s deli items.

“This local partnership is part of our continuing effort to accommodate our guests in making informed nutritional decisions,” Ted Balistreri, co-owner of the Whitefish Bay, Wis.-based retailer, said in a statement released Wednesday by the university.


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The university said that registered dietitians in the Nutritional Sciences Program would provide analyses of select deli items using software donated by the retailer.

The deli items will have special signage and will be packaged with a scannable QR code that links to nutritional information on the Sendik’s website. The nutritional information is available at all of the retailer’s 11 locations starting April 9.

Another published report said that Sendik’s hopes to have information on approximately 80 items with the next year.

“At UMW, part of our mission is promoting the health and wellness of the community,” said Chukuka S. Enwemeka, dean of UMW’s College of Health Sciences, in the statement. “ This collaboration also provides access to a real-world food retail environment for our Nutritional Science students.”

The retailer is also establishing the Sendik’s Nutritional Sciences Scholarship Fund at UMW, and providing the Nutritional Sciences Program with access to food labeling and nutrient analysis software for Sendik’s projects and student instruction.

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