That’s certainly no longer the case. Take Walgreens, whose entire approach to private label has changed. “It’s now using private label as a branding component of the entire store,” he said. Walgreen’s acquisition of Duane Reade has helped in the effort because it enabled Walgreen’s to bring in Duane Reade’s popular “DR Delish” line of premium snacks and beverages to its Walgreens stores. (Walgreens renamed the brand ...

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