Consumers are turning away from bland beef preparations, instead embracing more flavors and ethnic foods at greater levels, according to recent research from the Beef Checkoff Program. Ethnic food categories experienced gains in appreciation by shoppers since the last time the Beef Checkoff polled consumers in 2005. “Although American and local food is still the most popular, in 2005 8% reported liking Vietnamese food, that increased 21% this time around. Japanese went from 26% ...

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