Why are shoppers so into hummus? As hummus is a Middle Eastern dish, interest derives, in part, from a broader interest in ethnic foods, according to consultant Jay Jacobowitz. “The Millennials are driving experimentation in the [ethnic food] category, as are parents of children in what’s turned out to be a primary way to show them the world, figuratively if you will,” said Jacobowitz, president of natural product industry consulting group Retail Insights, Brattleboro, ...

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