Hispanic women today no longer make everything from scratch, so they are looking for more convenience, a Hispanic consultant told an audience at the Sabor Latino trade show in Pasadena, Calif.. “It may not have been true a few years ago, but convenience is at the top of the minds of Latina moms,” Leylha Ahuile, president of PromoLatino, Marina Del Rey, Calif., said. “They want packaged and frozen foods they can adapt to their specific needs.” Citing various studies to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.