Hispanic women today no longer make everything from scratch, so they are looking for more convenience, a Hispanic consultant told an audience at the Sabor Latino trade show in Pasadena, Calif.. “It may not have been true a few years ago, but convenience is at the top of the minds of Latina moms,” Leylha Ahuile, president of PromoLatino, Marina Del Rey, Calif., said. “They want packaged and frozen foods they can adapt to their specific needs.” Citing various studies to ...

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