Independent Hispanic grocers are being given the opportunity to gain new insights into their customers’ shopping habits — insights that are also being shared with major CPG companies to help them gear promotions more directly to those shoppers. The collection point for the data is Mercar Analytics, a San Francisco-based company co-founded by Anthony Eros, who serves as president and CEO. According to Eros, Mercar — which means “to purchase” in Spanish — ...

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