FONTANA, Calif. — Rio Ranch Market here is changing with the times as it expands its base within Southern California’s Inland Empire. The eight-store operator is adjusting its merchandising to cater to second- and third-generation Hispanics, Omar Milbis, vice president, sales and marketing, told SN — including the addition of pizza to its in-store cafes. With a lot of discount competition around it, Rio Ranch is also becoming a bit more aggressive on price, he said, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.