Rio Ranch Market drew a huge crowd to the grand opening of its store in Fontana, Calif., last year.
FONTANA, Calif. — Rio Ranch Market here is changing with the times as it expands its base within Southern California’s Inland Empire. The eight-store operator is adjusting its merchandising to cater to second- and third-generation Hispanics, Omar Milbis, vice president, sales and marketing, told SN — including the addition of pizza to its in-store cafes. With a lot of discount competition around it, Rio Ranch is also becoming a bit more aggressive on price, he said, ...
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