PLEASANTON, Calif. — Safeway has launched a series of YouTube videos featuring Marcela Valladolid, the celebrity chef whose branded line of Mexican products are sold exclusively in its stores.


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In one of the videos, the Food Network star says the line provides a real taste of Mexico. “If I’m putting my name on it, it’s authentic,” Valladolid says.

In another video, she talks about how Safeway chefs visited Tijuana to learn more about the country’s food flavors, customs and styles.

“It completely opened their minds,” she said.

As reported, the Marcela Valladolid line, available at all 1,400 Safeway stores, includes ready-to-cook meats, corn and flour tortillas and tortilla chips.

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