CARLISLE, Pa. — Ahold USA on Friday said it has named Juan De Paoli senior vice president of brand management and own brands, effective July 8.

Juan De PaoliDe Paoli, who will be based here, will oversee strategic brand management as well as the strategic development, growth and execution of Ahold USA’s own brands. Ahold USA, a division of Amsterdam-based Ahold, operates the Stop & Shop, Giant-Landover and Giant-Carlisle banners.

He most recently was vice president of Center Store program management for Skokie, Ill.-based private-label cooperative Topco Associates. Prior to Topco, he spent 12 years at San Antonio-based H-E-B.

In his 22-year career, De Paoli has also held positions at Consul-Med/Healthcare Consultants, Oscar Mayer and Procter & Gamble Latin America.

Read more: Ahold Revamps Executive Committee

“Juan is a proven leader in successful own brand development and brand management and will help Ahold USA accelerate own brands offerings in every aisle of the store,” said Erik Keptner, executive vice president of marketing.

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