Crossmark in Plano, Texas, on Tuesday said it has named Ben Fischer as the new CEO of the sales and marketing services company, succeeding Joe Crafton, who is retiring.

Fischer is currently president and COO. He is scheduled to assume his new role April 7.

Crossmark CEO Ben Fischer“Ben and I have worked together for 25 years as trusted colleagues, partners and friends,” Crafton said in a statement. “His commitment to our company, clients and customers has been instrumental in the growth of Crossmark. His deep industry knowledge and relationships as well as his tenure with the company and strong leadership make him uniquely qualified to become our next CEO.”

Fischer began his career in sales with Unilever and joined Crossmark in 1990. He has held various roles within the company before being named COO in 2009.

“We are not only a well-established, leading sales agency, but also a well-established, leading marketing services company as a result of Joe’s vision for the company,” Fischer said. “I look forward to building on this success, and will ensure we stay focused on the core tenets of great service, great planning and great execution, while further driving the effectiveness of sales and marketing integration to benefit our clients’ businesses.”

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