Smart & Final, Los Angeles, said it has hired Eleanor Hong as SVP and CMO, a new position, to develop and oversee strategic marketing programs to enhance the brand and build sales in new and existing markets.Smart & Final CMO Eleanor Hong

Hong was formerly SVP, marketing, at Kohl’s Department Stores, Menomonee Falls, Wis.

According to Dave Hirz, president and CEO, Smart & Final, “By year-end 2014 our larger Smart & Final Extra! format will account for nearly half of our stores. Clearly the growth vehicle for the future, Smart & Final Extra! combines the high quality fresh produce of a farmer’s market, the low prices of a discount grocer and the large club-size products of a club store. And we have everything small businesses, clubs and organizations need on a daily basis. 


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"The question is, how do we drive initial trial and build customer loyalty? Eleanor is going to lead that process.”

Smart & Final operates 188 non-membership warehouse stores and 52 Cash & Carry stores in California, Arizona, Idaho, Nevada, Oregon and Washington, accounting for sales estimated at $2.4 billion. The majority interest in company was acquired in late 2012 by Los Angeles-based Ares Management LLC.

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