Smart & Final, Los Angeles, said it has hired Eleanor Hong as SVP and CMO, a new position, to develop and oversee strategic programs to enhance the brand and build sales in new and existing markets.
Hong was formerly SVP, marketing, at Kohl’s Department Stores, Menomonee Falls, Wis.
According to Dave Hirz, president and CEO, Smart & Final, “By year-end 2014 our larger Smart & Final Extra! format will account for nearly half of our stores. Clearly the growth vehicle for the future, Smart & Final Extra! combines the high quality fresh produce of a farmer’s market, the low prices of a discount grocer and the large club-size products of a club store. And we have everything small businesses, clubs and organizations need on a daily basis.
"The question is, how do we drive initial trial and build customer loyalty? Eleanor is going to lead that process.”
Smart & Final operates 188 non-membership warehouse stores and 52 Cash & Carry stores in California, Arizona, Idaho, Nevada, Oregon and Washington, accounting for sales estimated at $2.4 billion. The majority interest in company was acquired in late 2012 by Los Angeles-based Ares Management LLC.
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