Wal-Mart Stores has promoted Shelley Broader, to EVP, president and CEO of Walmart EMEA, effective June 1. The former Hannaford and Sweetbay executive most recently had served as CEO of Walmart Canada.

In her new role, Broader will lead Walmart’s retail operations and oversee business development in Europe, the Middle East, Sub-Saharan Africa and Canada and will report directly to David Cheesewright, president and CEO, Walmart International. The company will announce Broader’s successor at a later date. She will continue to have responsibility for the Canadian market — along with Europe, the Middle East and Sub-Saharan Africa — until her successor is in place.


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Broader joined Walmart Canada as chief merchandising officer in December 2010 and was promoted to president and CEO of Walmart Canada in September 2011. She joined Walmart with more than 20 years of leadership experience across the North American retail industry which included key leadership roles with retailers Michael’s and Hannaford Bros.

“Shelley has been a strong leader since joining Walmart Canada and is the ideal person to leverage the tremendous potential the EMEA region holds for our company,” Cheesewright said in a statement. “Shelley’s leadership of our business in Canada during a time of increased competition underscores her knowledge of the retail environment which will serve her well in her new role.”

According to Broader, “Walmart has strong operations and excellent teams of associates in Canada, Sub- Saharan Africa and the United Kingdom that are well-positioned to drive future growth. I look forward to working with the teams to build on this success and to bring our mission of saving people money so they can live better to even more families across the region.”

Walmart employs more than 285,000 associates and operates more than 1,345 retail units in Canada, Sub-Saharan Africa and the United Kingdom.

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