Another way supermarkets have traditionally driven traffic to the floral section is through cross-merchandising. A beautiful bouquet or planter in the produce department, for instance, can get customers thinking about flowers and add some extra freshness to that department. But Lavagetto and others caution against giving away too much of the section. “Out of the floral department can become out of sight, out of mind for shoppers,” said Lavagetto. “It can become ...

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