Costco's customer purchase data proved invaluable in advancing a recent salmonella investigation, showing the role this data can play in food safety
Some critics of loyalty cards have decried them as an intrusion into consumer privacy or an unfair separation of shoppers into card holders and non-card holders. But recent applications of shopper cards have elevated them into a new realm that may prove more persuasive to critics: food safety. For example, a number of retailers now use card purchase data to contact shoppers who have bought products subject to a recall. And more recently, shopper data has proved increasingly helpful to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.