LOS ANGELES — Supermarket magnate Ron Burkle’s Yucaipa Cos. here is considering a bid for Fresh & Easy stores and a possible rebranding under the Wild Oats Markets name, according to reports last week. A Bloomberg News report cited anonymous sources saying Burkle would name Jim Keyes, the former longtime 7-Eleven chief executive officer, to lead the venture. Keyes, who also ran the Blockbuster video chain for two years, owns the Wild Oats name in partnership with other ...

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