Customers of Fresh & Easy Neighborhood Market expressed generally positive reactions on social media to the chain’s decision to introduce a limited assortment of items under the Wild Oats brand. The company heralded the introduction of Wild Oats items by inviting customers to “join the revolution” to the organic and fresh solutions provided by Wild Oats products. Speaking to customers on Twitter, Fresh & Easy said, “If we wouldn't serve it to our family, ...

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