Food Lion's Bloom Promotes Guacamole for Super Bowl

Jan 24, 2007 2:00 AM

SALISBURY, N.C. -- Food Lion‘s upscale Bloom division has struck up strategic partnerships to maximize avocado sales in time for Super Bowl Sunday next month. In recent years, Super Bowl Sunday has rivaled Cinco de Mayo as a top guacamole-eating day in the United States, industry sources said. Bloom‘s marketing department has linked up with Hass Avocados from Mexico and Buffalo, N.Y.-based ShoptoCook, to make guacamole preparation easy. ShoptoCook, a marketing company that manages electronic recipe kiosks in more the 350 supermarkets, hooked up with Hass Avocados from Mexico to provide chef recipes, photographs and informative content for its kiosks. Bloom tied an avocado promotion to the recipes available at the kiosks in all 35 stores. -- Roseanne Harper