What's selling, and how much, in six high-volume health and wellness categories
ORGANIC | 2005 | $2.4B |
| 2006 | $3.1B |
| 2007 | $3.9B |
| Growth vs. 2006 | 25% |
SOY | 2005 | $1.91B |
| 2006 | $1.92B |
| 2007 | $1.95B |
| Growth vs. 2006 | 1.5% |
ANTIOXIDANTS | 2005 | $693.7M |
| 2006 | $984.6M |
| 2007 | $1.4B |
| Growth vs. 2006 | 45.6% |
FIBER | 2005 | $2.3B |
| 2006 | $2.6B |
| 2007 | $3.0B |
| Growth vs. 2006 | 14.8% |
PLANT STEROL | 2005 | $96.1M |
| 2006 | $84.7M |
| 2007 | $80.6M |
| Growth vs. 2006 | -4.9% |
PROBIOTICS | 2005 | $44.6M |
| 2006 | $161.2M |
| 2007 | $349.8M |
| Growth vs. 2006 | 117% |
Note: All sales figures are rounded up and are based on package claims, not ingredient lists. Includes UPC-coded foods and beverages sold through combined grocery/drug/mass merchandise channels, excluding Wal-Mart Stores.
Source: The Nielsen Co., LabelTrends, October 2007
