There's no pickle-and-ice cream flavor, but that isn't stopping expecting moms from trying pregnancy bars, the newest member of the bar category to make its way into the mainstream. Bearing clever names like Oh Mama!, Belly Bar and Mommy Munchies, among others, the bars fulfill most of the daily requirements for prenatal nutrients like vitamin A, calcium and folate. Many of them have also added DHA, an omega-3 fatty acid that's been getting a lot of attention lately for its role in brain ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.