What began as a traditional weight loss program at Hy-Vee in 2007 has morphed into an ambitious and comprehensive healthy lifestyle regimen. While statistical data on the number of people who have enrolled in the $290, 10-week Begin program, and participant outcomes were not available to SN, there are plenty of anecdotal comments from Hy-Vee executives and registered dietitians since the program’s relaunch in December 2010. Helen Eddy, assistant vice president health ...
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