SPRINGFIELD, Mass. - A strengthened Facebook presence is helping Big Y Foods relay health-related information to its shoppers. Though the retailer created a Facebook page for its “Living Well, Eating Smart” nutrition and wellness program nearly one year ago, it just started using the platform more strategically. It now updates the page daily, even on weekends. All posts are designed to create nutritional conversations, such as new store programs and services, as well as better-for-you meal ...
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