As a trendsetter, the American Heart Association's heart-check mark is in no need of a pacemaker. The well-known logo enjoys seniority among the current generation of healthful food icons, and continues to get high marks from consumers looking for foods low in fat and cholesterol, and high in fiber. “Unaided consumer awareness was 69% in 1998, very early on in the program,” said Sherry Nielsen, the organization's director of food certification. “Today, the various research provided by food ...

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