Daily Guidance: Hy-Vee's Diet Plan Connects Healthy Eating to Supermarkets

There are plenty of diet plans out there, but only one allows consumers to make the food-health connection right inside the aisles of the supermarket. Fortunately for participants, that one program was created by a food retailer. Fast, Fit, Food!, as the meal and education program is called, debuted in Hy-Vee Food Stores, West Des Moines, Iowa, in January 2011. After successful testing in the Quad Cities market area of Iowa and Illinois, it was rolled out chainwide to all 234 stores ...