Functional beverages are moving beyond the taurine- and caffeine-fueled performance quaff to more sophisticated formulations that target specific health conditions. It's a milestone in an already booming functional foods market: Naked Juice just introduced a probiotic disguised as a smoothie; Everest Premium has launched a new bottled water containing healing aloe; and Unilever is enjoying positive reviews of its new Promise Activ Supershots, a line of mini drinks enhanced with ...
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