The 2010 Fit List profiles companies that are defining the
food industry’s new role in health, wellness and sustainability
The past year has seen big changes in the whole health category. The economy is less of a threat to sales, but still an important factor that consumers consider in purchasing. Supermarkets have largely integrated their wellness offerings into their conventional aisles. Sustainability is no longer a cause but a mandatory part of doing business, in no small part because it’s smart and profitable to do so. Throughout the recession, retailers were forced to think ahead, to review their business ...
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