UNTIL ABOUT FIVE YEARS AGO, very few people had heard of these fruits. Many have exotic names like goji berry and açai, are sourced from the hillsides of interior China or the Amazon rainforest, and bring with them ancient stories of health. Modern-day research shows they are full of antioxidants, and therein lies their true power. According to SPINS data, sales of superfruit-containing supplements in conventional supermarkets currently total $8.3 million, up nearly 31% from the $6.3 million ...

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