Supermarkets discover they don't have to look far to know what sells best
It's a Perfect Storm of Opportunity. E. coli outbreaks in meat and bans on certain imports have consumers demanding food that's traceable; the explosive growth of the organic movement makes them nostalgic for simpler times; and the newfound interest in fair trade and animal rights has primed them for products that adhere to higher ethical standards. Shoppers have become a force of nature, and learning to navigate their demands and concerns isn't easy. But there's one issue that everyone ...
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