Ready, Set, Move! also ties into the H-E-B Community Challenge. “When individuals participate in Ready, Set, Move!, they have an opportunity to win prizes and incentives from us, and their activities earn points for their community,” Rogers explained. In fact, in order to win the Community Challenge, a city or town must have at least one resident participate in the Ready, Set, Move! Challenge. Ready, Set, Move! also has an in-store element that encourages shoppers to ...

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