Supermarkets are extending their health and wellness efforts to the oral care aisle, because dental care, like the rest of the medical world, can be cost prohibitive for consumers. For many self-care-conscious families, healthy at-home habits and prevention practices start right in the aisles of the supermarket. In recent years, the emphasis in this core health and beauty care category has been on “beauty,” with whitening products at the marketing forefront. However, the current trend ...

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