Retailers begin to treat the pharmacy as the heart of
in-store health and wellness
UNTIL FAIRLY RECENTLY, THE SUPERMARKET PHARMACY was viewed as little more than a prescription dispensary. As mainstream retailers integrate wellness products and services, however, the department is taking on a much larger, and more crucial, role. “It's rare these days that a supermarket opens without a pharmacy being a central department, and a lot of health and wellness programs are anchored in the pharmacy,” noted Cathy Polley, vice president of pharmacy services at the Food Marketing ...
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