These days, it's almost routine for supermarkets to offer consumers healthy food options under one program or another. Heinen's Fine Foods took a different route by teaming up with the Cleveland Clinic to develop and co-brand the “Healthy Appetite” program. “Customers at Heinen's for some time have been saying we want some healthy alternatives,” said Tom Heinen, one of the owners of the 17-store chain. “It's not that we didn't have healthy alternatives. Now we can brand and label it.” ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.