Consumers are starting to extend their interest in wellness to beer and wine. What are retailers serving?
PROPOSING A TOAST has taken on a whole new meaning as beer and wine manufacturers cultivate health and wellness, and add green messages to their marketing efforts. “We have definitely been getting more questions lately about organic and gluten-free beers,” said Dan Piron, grocery/frozen/dairy manager for Green Hills in Syracuse, N.Y. “We now carry eight organic brands and two gluten-free brands.” Green Hills is not alone in seeing consumer preferences change. The Nielsen Co. reports that ...
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